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Amazon may just win with its plan to become a serious fashion contender. | Image screenshot: Amazon.com

Amazon launches first fast fashion label Find

Amazon just released a Fall/Winter campaign for its new fast fashion brand Find. With plans to take over the European market, Amazon launched the line in the UK, Germany, Italy, Spain and France.

The launch of the brand is part of the company’s ongoing mission in becoming a fashion powerhouse.

The campaign features eight of-the-now looks including hot pink boots, trench coats and cropped jeans

“We take inspiration from across the globe to deliver both key pieces and great basics our customer can wear their own way,” Glen George, fashion director at Find, told Fashion United. on the collection. “We are focused on delivering exciting new items every week.”

By Emily Miller

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