Amazon Prime members now have access to a social media-like platform called Amazon Spark.
Spark, a feature within Amazon’s iPhone app, allows Amazon Prime members to shop user-generated images. Spark users are allowed to interact with each other, sharing feedback and advice about products, according to a statement on Amazon’s website.
Amazon Spark officially launched on July 18, although the feature has been in beta for a couple of months.
In the past year, Amazon has been stepping up its fashion department and Prime offerings. Christine Beauchamp was named president of the e-tailer’s fashion business and Prime Wardrobe was launched in June, as a service that allows shoppers to try on up to five items at home before committing to a purchase.
Amazon Spark is currently available through the Apple iOS Amazon mobile app.