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Amazon Spark allows users to shop through images on an Instagram-like shopping feed. | Image: Courtesy of Amazon

Amazon launches Amazon Spark to help consumers shop from images

Amazon Prime members now have access to a social media-like platform called Amazon Spark.

Spark, a feature within Amazon’s iPhone app, allows Amazon Prime members to shop user-generated images. Spark users are allowed to interact with each other, sharing feedback and advice about products, according to a statement on Amazon’s website.

Amazon Spark officially launched on July 18, although the feature has been in beta for a couple of months.

In the past year, Amazon has been stepping up its fashion department and Prime offerings. Christine Beauchamp was named president of the e-tailer’s fashion business and  Prime Wardrobe was  launched in June, as a service that allows shoppers to try on up to five items at home before committing to a purchase.

Amazon Spark is currently available through the Apple iOS Amazon mobile app.

By Theresa Meriam

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