American Express Partners with Fashion Sites to Launch E-commerce Platforms
Shopping Made Easy
American Express wants to strengthen its fashion credibility. The company is partnering with The Fancy, Harper’s Bazaar and Lucky Magazine to introduce new e-commerce platforms meant to flawlessly link shopping and social media.
Amex launched the platforms with the start of Mercedes-Benz Fashion Week the first week of September and will give its card members exclusive deals on merchandise pulled together from influencers including designer Prabal Gurung, Susie Lau of Style Bubble, Kelly Framel of The Glamourai, Garance Doré and Jenné Lomabardo, to give browsers of e-commerce site The Fancy their curated selections of clothing and accessories. Those selections will be accessible to the public and AmEx will offer deals for members that include a $20 discount on items over $100. Amex plans to keep these partnerships through fashion week and hopes to build upon these relationships by offering more benefits and promotions to its cardholders in the near future.
Harper’s Bazaar is planning to introduce a digital shopping site in the upcoming months that will cater to the high-end fashion client that reads the magazine and AmEx will facilitate deals with its members who shop on the site.
As you have read the many articles on Fashinvest detailing how companies are trying to perfect social shopping, only time will tell whether American Express has the chops to be the leader in this market. They certainly have the money and credibility to do so.
By: Ashley Paintsil