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In-store vs. Ecommerce: What Does Today’s Consumer REALLY Want?

Imprint Plus, the makers of reusable customized name badges and signage, conducted a survey of 1,000 men and women throughout the country to determine shopping preferences in today’s market and how consumers see online buying experience compared to in-store experiences. The survey resulted in the following three groups: those who prefer to shop online (32.50%), in-store (29.70%), and a combination …

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LVMH and Marc Jacobs Launches First Online Flagship Store in China

VIPLUX, the flagship luxury channel dedicated to international luxury and premium brands on vip.com, announced the formal opening of US fashion luxury brand Marc Jacobs’ only authorized online flagship store in China. This is Marc Jacobs’ first flagship presence in China’s e-commerce world. From today, the 300 million members of vip.com will have the exclusive opportunity to buy the luxury brand’s new 2017 autumn and winter product …

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Flawless by Gabrielle Union Utilizing Chatbot for Personalized Haircare Recommendations

Recently, Flawless by Gabrielle Union, a hair care line made for women with textured hair, launched its Flawless hairbot through Facebook’s Messenger application. This will allow customers to receive more customized and personalized content. All products are color-safe and free of parabens, sulfates and glutens, with each product containing a blend of Avocado, Argan and Marula oils in order avoid …

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Grapevine Acquires ReadyCart, Provides Additional Monetization Options to Social Media Influencers

 Grapevine, the world’s leading end-to-end influencer marketing platform, announced today that it has acquired ReadyCart, a turnkey affiliate shopping platform designed for YouTube creators. The addition, the ReadyCart platform provides a new way for more than 135,000 content creators in Grapevine’s network to monetize their content in concert with branded content opportunities. Recent research found that more than one-third of Millennials …

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