Friday , 25 July 2014
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Author Archives: admin

Toronto’s Mala Go-tique Offers New, Trendy Fashion with an Unexpected Twist


Toronto-based fashion retailer Mala Go-tique recently unveiled an innovative and unique concept- a fashion store, in the form of a Ford E-450 truck. Owner Lauren wise, single mother and full-time employee of her brick and mortar boutique, understood the struggle of finding time to shop with such a busy schedule, and she decided that it was time to act on ... Read More »

Crowdfunding Superstar of the Week: Evalino, the Stain Proof Shirt


In our Crowdfunding Superstar of the Week series we take a look at the crowdfunded campaigns that are worth giving your money to. This shirt speaks for itself. Watch Evalino’s pitch, head over to their Kickstarter and let us know if you’ll be opening your pockets up to this freaking cool nano tech fashion concept. Image and video credits: Evalino ... Read More »

Styloko: New Mobile Shopping App Features GPS Technology

Screenshot 2014-07-23 08.01.16

Making the online shopping experience as personalized as possible is the goal of pretty much all retailers nowadays. With the consumer becoming more and more savvy when it comes to online shopping, retailers want to be able to reach and connect with their customers in new and efficient ways. Styloko, a social shopping site, has launched their new mobile app ... Read More »

Urban Decay Joins the Augmented Reality Bandwagon with New Partnership

urban decay

Today’s innovation trends influence significantly the marketing strategy. Mobile devices became a vital element of a sales process, being used in decision-making processes. Following the trend, augmented reality has emerged as an innovative tool that allows brands to interact with consumers on their mobile devices.  Retailers have traditionally relied on print advertising campaigns or other media to promote products. Being ... Read More »