Birchbox and goop Begin a Beauty Affair
This October Birchbox Members Will be Finding a Special Surprise in Their Curated Sample Boxes
Birchbox and goop joined forces and introduced a special edition October box and full-size product shop feature to their members that receive the monthly goodies and beauty samples from the successful company that helps men and women discover the newest beauty, grooming and lifestyle products.
“Through our partnership with Birchbox, we are excited to share this innovative model with our readers, along with some of the beauty discoveries we've made over the years with Birchbox subscribers.” The limited edition that features the season's top beauty and lifestyle products will also be available on in full size on Birchbox's online shop. Seb Bishop, CEO of goop had the pleasure of meeting Katia and Hayley last year and he was immediately drawn to what they were trying to achieve. Bishop views the innovative model as an exciting partnership and Katia Beauchamp, Birchbox Co-Founder added that “goop.com is on our of our favorite destinations for the best insider tips and finds form around the world,” and “at Birchbox, we are constantly sharing the latest and greatest beauty and lifestyle products, trends and tricks with our customers” so joining a partnership with a brand known for its “timeless elegance, savvy recommendations, and knockout style is sure to delight our customers.”
Birchbox was launched in 2010 and considered the leading global discovery commerce platform for both men and women. It offers an innovative way of offering personalized beauty and grooming products and in addition to that, customers can purchase the full-sized products through the Birchbox online store that offers a variety of brands ranging from Lancôme to Kiehl’s and Yves Saint Laurent. This year, the company acquired Paris-based JolieBox to internationalize its brand in France, Spain and the UK.
The digital media and e-commerce company goop was founded by Gwyneth Paltrow in 2008 and the company has been growing into a lifestyle publication that focuses on informing and positively inspiring its followers by providing them with access to limited-edition collaborations, recipes, travel guides, fashion, wellness tips and more.
by Melanie Marusic