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Birchbox just announced its new program and retail location. | Image courtesy: Birchbox

Birchbox tests more tailored beauty delivery service with Birchbox Select

Birchbox, the OG beauty subscription service based in New York, is becoming more personalized in an effort to cash in on the customization trend their subscribers are keen on adopting with Birchbox Select. Founded in 2010 by Katia Beauchamp and Hayley Barna, their goal for the company was to give women an easy and fun way …

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