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Birchbox just announced its new program and retail location. | Image courtesy: Birchbox

Birchbox tests more tailored beauty delivery service with Birchbox Select

Birchbox, the OG beauty subscription service based in New York, is becoming more personalized in an effort to cash in on the customization trend their subscribers are keen on adopting with Birchbox Select.

Founded in 2010 by Katia Beauchamp and Hayley Barna, their goal for the company was to give women an easy and fun way to get in the know beauty products delivered to their door each month. According to Birchbox executives, the company has grown its business to service over 850,000 subscribers.

Birchbox Select Beta was created to target the growing trend in beauty customization, and will allow users to select boxes with products that fit their specific beauty needs, pick or skip the items for that month or choose to swap the box for points that can be used on future product purchases. It will cost an additional $5 for this ability to completely tailor the box, WWD reports.

Currently the two subscription offerings for women are monthly for $10 that can be canceled at any time or yearly for $110. BirchboxMan boxes are priced at $20 for monthly delivery or $100 for a six-month delivery. There is also an option to gift someone a Birchbox service.

When a customer signs up they first create a profile so their boxes can match specifics to the skin, hair and personal style of each user. Products for women include makeup, hair, skin care, bath and body, fragrance, lifestyle accessories, tools and nails. A variety of these items will be put together and there is also an option to add additional items to a box for an extra fee.

The website allows users to purchase products, offers idea and inspirational tips and review what products are being tested that month.  Birchbox also operates a retail location in New York and announced plans to open another location in Paris to help broaden its product offerings from that market.

The Birchbox Select Beta program will launch shortly after the opening of the new store front.

By Emily Miller 



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