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Brayola is winning the bra game. | Image courtesy: @brayola

Brayola raises $5 million to develop bra-matching algorithm

Brayola, an online intimates retailer, has raised $5 million in Series A funding. The company has raised $6.5 million to date.

The investment came from The Firstime Fund, Ilan Shiloah, Nir Tralovsky, Jonathan Benartzi, Gett founders, Shahar Waiser and Roi More and Haim Dabah, partner at HDS Capital.

Orit Hashay, launched Brayola in March 2013 initially as an online shopping platform to help women find bras from a crowdsourcing algorithm that recommends bras to shoppers based on their size, preferences and bras from other retailers that they have already had success with. The site has since expanded with a range of other intimate apparel. 

Hashay estimates the company will bring in between $40 million to $50 million in revenue for 2018.

“Brayola has taken online retail to the next level by not only compiling an assortment of bras from budget to luxury, but also by helping consumers find bras that will actually fit,” Hashay said in a WWD report. “It’s very rare that you find a retailer that works to find the best fit for each product they are selling.”

The company will use the new investment to continue to develop its algorithm and build brand awareness.

By Ashley Graef

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