Brayola, New York-based online intimates shop, has raised $5 million in Series B funding. With the new investment, the company has raised $7 million to date.
The investment came from Firstime Venture Capital, with participation from Gett founders Shahar Waiser and Roi More and Kidbox founder Haim Dabah.
As part of the investment, Firstime fund manager, Ilan Shiloah, will become chariman of Brayola, Globes reports.
“Brayola is bringing a solution to the market that solves an acute problem for a $32 billion market,” Shiloah said to Globes. “Brayola’s solution is a game changer in every respect, and the company has extraordinary growth potential.”
Founded in 2013 by its CEO Orit Hashay, Brayola uses data from customers’ profiles including bra sizes and styles to recommend styles to new customers. The website offers over 10,000 products from over 100 brands.
The company is forecasted to make $30 million in sales in 2017, making it profitable, according to company executives.
Hashay said she and her team will use the new investment to continue to scale the company and build Brayola’s brand.
“Our vision is to build an Amazon.com for women,” she said. “We want to expand our circle of customers, and bring the news of a change in the experience of shopping for women’s lingerie to the whole world.”