Home » Branded Consumer Goods » BREAKING NEWS: Coach Inc. to Change Its Name to Tapestry

BREAKING NEWS: Coach Inc. to Change Its Name to Tapestry

After 76 years as a leading New York-based house of modern luxury accessories and lifestyle brands, Coach, Inc., has decided to revamp their brand with a name-change! Effective October 31, 2017, the company will be changing its name to Tapestry, Inc.

“Three years ago we laid out our vision to transform Coach and announced our intention to grow beyond the Coach brand. Through the execution of our strategic plan and with the acquisitions of Stuart Weitzman in 2015 and Kate Spade & Company just this summer, we have realized these goals. We are now at a defining moment in our corporate reinvention, having evolved from a mono-brand specialty retailer to a true house of emotional, desirable brands, all leveraging our strong operational foundation. Each of our brands has a unique proposition, fulfilling different fashion sensibilities and emotional needs within the very attractive and growing $80 billion global market for premium handbag and accessories, footwear and outerwear. At the same time, our brands are also built upon the shared values of optimism, inclusivity and innovation, stated Victor Luis, Chief Executive Officer of Coach, Inc.

The leadership team at Coach, Inc. partnered with renowned brand agency, Carbone Smolan Agency on all aspects of the rebrand. Brands under the new name will be Coach, Kate Spade & Company and Stuart Weitzman. 

By Lolita A. Alford

Comments

comments

Check Also

L2’s Digital IQ Index: Fashion 2017 Report

L2’s Digital IQ Index provides information on the digital performance of 90 fashion brands which …