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Brit + Co is growing. | Image courtesy: Brit + Co

Brit + Co raises $15 million to expand branded partnerships

Brit + Co, a San Francisco-based fashion and lifestyle media company has raised $15 million in Series C funding.

The investment came from Verizon Ventures.

In addition to news of the funding, the compan has announced that Jeff Jones, former Uber president and Target CMO, will join the company as an advisor, TechCrunch reports.

Brit Morin, launched Brit + Co in 2011 as an online fashion and lifestyle media that features how-to videos to help women develop skills in areas like calligraphy, photography and marketing with Instagram. The startup also has DIY project kits up for purchase on the site.

The company will use the new funding to push its digital content efforts and produce branded merchandise in a partnership with Target.

By Ashley Paintsil

 

 

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