In 2013 email communication was the most preferred method of receiving commercial communication with 74 percent of adults in favor of sending emails rather than communicating in other ways, according to Merkle Marketing Agency.
Litmus, an email testing and analytics firm, also found that between 2012 and 2013, 48 percent of emails were opened on a mobile device.
Campaigner, j2Inc’s email marketing brand, recently announced the launch of its newest version of their solution for high volume Internet retailers and e-mailers- Campaigner Email Marketing for Professionals-as the company is on the front end of the ever-popular use of email communication.
This updated version of Campaigner Email Marketing for Professionals includes features like responsive design functionality-which optimizes email for mobile devices, automatic workflows for displaying emails based on the actions of subscribers and API Integration to provide Internet retailers with the ability to sync Campaigner with other data sources like Salesforce.
Campaigner customer and NoMoreRack, CEO says Dee Agarwal, in the fast-paced electronic retail market, it’s essential to have a reliable email marketing service.
Image Credits: Campaigner
“Our company uses Campaigner to distribute promotional material to over seven million people on a daily basis, effectively selling a retail item every three seconds,” he says. “Timing is critical for our business to succeed, and Campaigner has allowed us to target and automate our processes, extending our reach and elevating our brand.”
The “Email Workflows” feature of Campaigner Email Marketing for Professionals allows the ability to create a sequence of emails based on specific actions. The A/B Split Testing feature allows for companies to validate new designs and helps companies facilitate other changes to create much more helpful metrics to advance reader communication.
The “Advanced Reporting” feature allows companies to see how many times a recipient opens up a message, as well as the time of day it was read. The API Integration aspect allows Internet retailers to manage contacts, subscribers and content and email campaigns. “Campaigner’s Responsive Design Template” feature makes tapping on a responsive device easy and it improves fonts, imagery and layouts on mobile devices.
“Smart email marketing is a crucial success component for today’s Internet retailer, and Campaigner’s latest solution is the result of listening to what our high-volume-sender customers needed,” Campaigner’s general manager EJ McGowan, says. “We are proud to say that Campaigner’s Professional email marketing solution can accommodate the needs of even the biggest, most sophisticated Internet retailers.”