Home » M & A » Carolee acquires Brooklyn-based jewelry brand Alexis Bittar

Carolee acquires Brooklyn-based jewelry brand Alexis Bittar

Carolee LLC, a subsidiary of Brooks Brothers Group Inc., has acquired Brooklyn-based jewelry brand Alexis Bittar from the designer, Alexis Bittar, and TSG Consumer Partners LLC.

Financial terms of the deal were undisclosed. 

“We are truly proud to add Alexis Bittar jewelry to our brand portfolio,” Jill Maier,  president of Carolee, said in a statement. “Its creativity, independent design, exceptional quality and craftsmanship complement our brand offering and enable us to strategically evolve our business model.”

TSG Partners took a 50 percent investment stake in Alexis Bittar in 2012, WWD reports.

Carolee, was acquired by Brooks Brothers in 2001. The company develops and markets licensed jewelry for Lauren by Ralph Lauren, ABS by Allen Schwartz, Trina Turk and Brooks Brothers.

The main aim of the acquisition is to help Brooks Brother continue on its path of strengthening its womenswear offering.

Although the two companies will remain separate entities, Mair will oversee the jewelry brand’s operations.

By Ashley Paintsil

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