Home » Analysis

Analysis

L2’s Digital IQ Index: Fashion 2017 Report

L2’s Digital IQ Index provides information on the digital performance of 90 fashion brands which operated in the United States. The report includes best practices and digital strategies to allow fashion brands to be educated in online luxury in order keep up with the changing, digital age of Millennial luxury fashion consumers. The Index examines both a brand’s strengths and …

Read More »

Penske Media Acquires Sourcing Journal, Pushes to Become the Leading Source of Fashion and Retail Industries

Penske Media Corporation (PMC) and its subsidiary Fairchild Media announced the acquisition of Sourcing Journal, the premiere media brand for global executives focused on the sourcing and manufacturing industries. The purchase advances Fairchild’s and WWD’s (Women’s Wear Daily) leadership position in today’s fashion and retail business coverage.

Read More »

How to sell it: The data behind Fashion Month ’s top 5 streetstyle sellouts

Although Fashion Month is over, you can still learn a lot from the season looking at the data behind the trends that actually drove sales. During Fashion Month, the analytics team at trusty global fashion intelligence site, Lyst, monitored real-time search and sales figures globally, looking for spikes in consumer interest. And after analyzing four cities, 503 shows, 250,000 Instagram …

Read More »

Rebecca Minkoff wants to start fashion tech’s next big movement

A night in the Flatiron district brought together dreamers and doers for a chance to network and learn about the journey to success. Guests were greeted on the sixth floor of Q Labs, a shared co-working space, as chandeliers lit up the room. It was the “Fashion Is Your Business” live podcast featuring Uri and Rebecca Minkoff. The night was …

Read More »