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L’Oreal partners with Perfect Corp. to launch YouCam makeup app  

L’Oreal has partnered with Perfect Corp., a beauty app lab based in San Jose, California, to integrate the beauty brand’s range of color products into a new app. The YouCam beauty app gives users the ability to apply makeup virtually and learn about shoppable products. Features on the app include filters, live streaming and augmented reality-powered shopping. The app moves …

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Clique Media Group launches Shop/Who What Wear app

In 2015 Clique Media Group raised $8 million, acquired Wantering and announced the company would be launching an e-commerce product. Since CMG had already launched Shop/Who What Wear, a desktop shopping platform for its subsidiary Who What Wear, speculation about what the e-commerce product would be led many to conclude it would be an app. Today, the media group, which …

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Fame and Partners launches wedding app to help millennial brides and their bridesmaids

Housed in the terrace of the Gramercy Park Hotel, the recent debut of Fame and Partners ’ new bespoke bridal garments and bridesmaid dresses was an ethereal escape from the cold New York winter. Decorated like the reception of your stylish friend’s wedding – we all know that one girl –  the ceiling was intertwined with ivy and string lights …

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Depop gives new meaning to taking the shirt off your back

Depop, the London-based e-commerce app and global marketplace known among fashion insiders as the premier place to buy and sell clothes, celebrated new famous faces using the app at a recent event in New York City. Depop welcomed Emily Ratajkowski to the app, where the model and actress has already sold a number of covetable pieces including a pair of …

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