By this point everybody understands the power of social media. With the tap of a smartphone or the click of a mouse, hundreds of people have access to what someone has shared online in an instant. Flocktory, a Russia-based social referral marketing service for online retailers has just completed $1.5 million round in Series A financing led by Digitial Ventures, because they have leveraged that all-powerful use of social media.
After shopping through various sites and going through many checkout pages can be time consuming and sometimes frustrating. A personalized fashion marketplace just made shopping easier and faster by launching an integrated checkout process, enabling customers to purchase from multiple designers and retailers directly on Lyst. This propriety technology securely stores users’ payment and shipping information, thereby replacing the multi-page checkout, allowing customers to purchase products in a single step.
A brand’s image is what draws in- or pushes away its audience. Having a strong brand image equates to having strong brand equity and a story everybody the brand is trying to reach wants to follow. One creative way that companies are doing this is through the lenses of their Instagrams.
Footwear and accessories retailer, Steve Madden, recently announced partnering with information technology solutions for retails industries, MICROS Systems, Inc., to improve their customer service. The omni-channel retail solutions that MICROS is offering include e-commerce, order management, customer relationship management, and cloud point-of-service. The fashion-forward retailer will increase traffic and conversion in both its online and mobile channels.
blur Group, the UK based company (North American headquarters in Dallas, Texas) that is reinventing commerce at blurgroup.com has raised $11.5m (£7.6m) in an over-subscribed secondary financing, through a strong show of support from existing and new investors. The extra funds will be used to accelerate development of blur’s s-commerce platform that addresses a $1tn market.
China’s second largest online store, 360Buy, is second in the B2C e-commerce sector in China and Alibaba’s Tmall site, raising over $2.5 billion since it first got investment in 2007. Today 360Buy recently announced a bigger injection of capital since their last $400 million funding, with a fifth round of funding worth $700 million.
When building a brand, there is so much more to than just sales and profits (although these are also important aspects). You want to build something that consumers can relate to; you want to build a lifestyle. I recently attend The Third Annual Consumer Brand Conference hosted by Consensus Advisors, a boutique investment bank focused on the retail and consumer products industries, and The NASDAQ OMX Group, Inc.