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Grapevine Acquires ReadyCart, Provides Additional Monetization Options to Social Media Influencers

 Grapevine, the world’s leading end-to-end influencer marketing platform, announced today that it has acquired ReadyCart, a turnkey affiliate shopping platform designed for YouTube creators. The addition, the ReadyCart platform provides a new way for more than 135,000 content creators in Grapevine’s network to monetize their content in concert with branded content opportunities. Recent research found that more than one-third of Millennials …

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Decibel Insights Experiences Substantial Growth After Series A Funding

Decibel Insight, a leader in digital experience analytics for enterprise businesses, today announced that it has increased revenue by 250 percent and its customer base by 100 percent year-over-year. To support this rapid business growth, the company doubled its employee headcount across its London, Boston and Denver offices. This momentum comes on the heels of the completion of Decibel Insight’s …

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STRATACACHE Pushes Growth with Acquisition of Walkbase

STRATACACHE recently announced that it has added Walkbase to its family of complementary digital media/ad tech solution companies, expanding their industry-leading global footprint of scalable, high­ performance marketing technologies. Walkbase, based out of Finland, is a pioneer in highly advanced in­-store marketing and analytics for smartphones and was lauded by Gartner Group in 2015 as a “Cool Vendor.” Their real ­time …

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Invertex Changes the Game of Omnichannel with ScanMat

While in many product categories online, shopping has become the standard, still only 8% of shoes are sold online in the US, with return rates scaling up to 40%. Inaccurate fit and lack of confidence remain two of the most burning pain points throughout the footwear industry that halter ecommerce revenues. Providing a level of accuracy on a par with …

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