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How Foray Collective created an influencer-driven fashion emporium


At the start of her career Tiana Haraguchi spent her days working in corporate finance and investor relations, but always knew the startup world was where she belonged. To quell that desire she created Boutikey, a online marketplace for consumers to shop local fashion boutiques and emerging designers. The company still operates today with the help of her sister, but …

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Lyst just launched its first ad campaign with fashion data insights


Lyst is taking over the fashion tech world. Today, the UK-based fashion e-commerce company that’s brought in over $60 million investment, just released images of its first ad campaign. Lyst combines an aggregation of global fashion inventory with fashion data intelligence, so it’s interesting to see this play out in their new ads. The ads take glossy, high production-style imagery …

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Meet Orchard Mile, your new favorite online shopping destination


Online shopping never felt so good. Orchard Mile, a new luxury online shopping destination created by three women, officially launched Wednesday evening in New York City. Held at a chic studio in the West Village, the launch introduced guests to a wholly different shopping experience that puts the shopper first. Coming from three diverse backgrounds in marketing, Georgie Bernadette, Julia, …

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How Oasis is leveraging user-genrated content to boost e-commerce sales


UK based high street fashion chain, Oasis, is debuting two new e-commerce features to try and get the most out of their social engagement, and unite Oasis’s multi-channel retail avenues, with the help of New York based user-generated content platform, Olapic. The new e-commerce play dubbed “Oasis My Way,” brings together customer photos from social media sites like Instagram, and …

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