Archive for category: Fash-Style
Bringing Retailers to the Touch of Your Fingers
When it comes to using an iPad, online shopping can be a hassle. Retailers have found ways to build apps that will show their products to users, instead of installing all the retailers’ apps separately, Shopmox has made it easier and faster to view brands online stores to user’s fingertips (literally). Welcome to Shopmox, the first iPad mall currently available to users. The app that has recently launched gives users different brand retail shops in one application. With names such as Anthropolgie, Gap, Fossil, Urban Outfitters, Banana Republic, Old Navy, and Gap Kids, the app breaks down the brands into twenty six individual retail stores that allows users to browse through each within a matter of minutes.
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Launching Store-Exclusive Brand
Sears is breaking borders down and entering a new market with a new home brand. Available in 800 Sears stores along with sears.com in September 2012, the company is collaborating with Bonnier Corporation’s Outdoor life. Together the brands are creating a line of outdoor and sportswear for men. The brand is targeting the “All-American” guy who loves fishing, hunting, hiking, skiing, and anything that has to do with the good old outdoors. Sears is known for their home ware appliances, work wear, sports equipment, auto parts, tools, and home goods – so why not make this a one stop shop for their large amount of men customers?
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Brings Jeans to Men in 3 Easy Steps
Over the last year, lady shoppers at Macy’s have been able to find the perfect pants for them, using Macy’s True Fit Technology. Men were left to suffer the strenuous task of jean shopping with the added risk of buying the wrong pant size. Fear no more, Macy’s has now introduced the True Fit Technology for men’s pants to their site!
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Social Shopping Platform Launches Beauty Category 
On many social shopping networks you can get great deals on high-end products, you can find one-of-a-kind products and you could even find great vacation deals, but can you find celebrity-curated beauty products? With Opensky, that answer to that question is yes! Social shopping platform Opensky has expanded beyond fashion by launching a section selling beauty products along with advice from beauty experts.
Opensky was founded in April 2011 by current CEO John Caplan. Mr. Caplan served as both president and CEO of Ford models. During his time there he created a video channel where Ford models shared their beauty secrets; this became one of the most watched channels via YouTube.
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Optic White is Not the Only Option Anymore
As June approaches, thousands of brides-to-be and obliging grooms are scouring books, bridal magazines and the infinity of cyberspace for the newest options in the wedding industry. Gone are the days of the standard white dress, roses in the bouquet, and something borrowed and blue. Brides have more options than ever, and these choices are surprisingly more affordable than one may imagine. With this being said, more couples are turning to the internet to buy everything they need for the wedding of their dreams than traditional bridal boutiques and retailers.
Online marketplace, Etsy, first launched in 2005. It offers artisans and crafty housewives, alike, the opportunity to sell what they produce on their own page of the online equivalent of The Brooklyn Flea. The range of products are boundless and Etsy always offers something browsers probably did not know exist . Its pages are strewn with antiques, fine jewelry, clothing and housewares and even some homemade crafts and accessories.
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Innovative Bra Utilizes Built-In Pockets
Girl’s night out can be the best night of the week; great food, drinks, outfits, and hair. But when getting ready the ultimate decision is where to place your keys, ID, credit card, and phone. For some it’s their back pocket or shoulder bag, to other’s it their bra. We’ve all witnessed women stuffing their bra with money, their phone, or IDs. When wearing that form fitting dress, what better place to slip in a necessity and never let it get misplaced? Mariah Gentry and Kyle Bartlow, students from University of Washington, found that when their fellow classmates went out, not only did they decide not to carry a purse, but to stuff everything in their bra, the one place they knew their items would be in the morning. Together they came up the ingenious concept of the JoeyBra, a bra that not only supports and looks sexy, but also has pockets under the arm past the bust to keep your belongings safe on a wild night out.
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When looking for prescription glasses that are both stylish and good quality consumers have often been discouraged by hefty price tags. In early 2011 this problem was solved by a new startup company named Warby Parker. Four MBA students at Wharton School in Philadelphia all have experience the problems with finding eyewear that both fits their individual styles and are of good quality. After endless nights of brainstorming and combining their diverse experience, Neil Blunethal, Andrew Hunt, Jeffrey Raider and David Giboa founded Warby Parker.
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An Online Store Dedicated to One-of-a-Kind Luxury Goods
If you’re looking for a one-of-a-kind high-end alligator iPad cover, Ahalife is the site for you! Ahalife is an online store dedicated to providing its shoppers with unique, high-end items that can’t be found in stores. The site just received $10.1 million in its second round of funding, from leading investor Rakuten, a Japanese e-commerce company, and returning investors DCM and FirstMark Capital.
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Digital Technology Makes Buying Glasses Online Fool-Proof
It seems that shoppers are always reluctant to buy jeans, lingerie and glasses online. These are all items that simply must be tried on before they are purchased. What if you could find the perfect pair of glasses without troubling a sales person to reach to the pair you are pointing to over and over again, and also be sure that the fit of the glasses are just what you are looking for? Well Ditto has made this a reality by producing an innovative strategy where glasses are bought using digital imagery, ensuring that consumers find the perfect pair. CEO Kate Endress explains, “This is the next revolution in virtual fitting.” The e-Tailer has also just announced $3M in funding from a group of investors led by August Capital.
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Website Uses Live Streams to Analyze Foreign Color Trends
For all of us out there who waste precious early-morning minutes, or even hours staring blankly into our closets hoping desperately that the trendiest clothes and accessories for the day will jump out and end the agonizing misery that is outfit selection; fret no longer.
If color choice is your problem, your prayers have been answered by new website Color Forecast. This website, created by European clothing retailer Pimkie, analyzes the trendiest color of the day is in fashion capitals Paris, Milan, and Antwerp. The website features live streams of a popular street in each of the cities, which captures people and differentiates them from other objects based on movement. The images are then analyzed in another screen, which shows the movement of the people with the color they are wearing against a black screen. The third screen displays what the most popular colors at the moment are after analyzing the data captured. “It collects the clustering of moving colors, you have to sort these buckets by order of importance — their quantity, brightness and saturation,” explained Pedro Cruz, the application’s visualization designer.
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