In a recent article we discussed the recent television and radio ban that China’s State Administration of Radio, Film and Television (SARFT) placed on luxury brands to ease the growing national tension concerning the country’s burgeoning wealth gap. This displeasure has not, however, stopped active consumerism nor digital activity in the country in the slightest.
FashInvest recently reported on the growing e-commerce platform in China and how it is on its way, if not already, to surpassing the United States on becoming the largest online shopping market. In growing its market, it is notable that China has not ignored their lower tier cities and their inhabitants in making sure that they too have mobile access. Even if at as low as 2G speeds; Chinese companies have made very visible efforts to ensure that all of their citizens have an opportunity of access.
Thailand’s mobile commerce startup ShopSpot has just raised S$779,000 (US$630,000) from Jungle Ventures with money from Singapore’s government and SingTel Innov8.
ShopSpot follows a consumer-to-consumer model and focuses mainly on mobile applications that help its shoppers- tap, swipe, view, and buy and its sellers- snap, add info, and sell.
Zalora Indonesia is ringing in their first year with a fabulous incentive for their customers. The fashion e-commerce site is celebrating its first anniversary by offering shoppers a 20 percent discount on all items Monday (today!) from 11 p.m. to 12 a.m.
The sale also marks the beginning of a customer loyalty program and there will be cash back vouchers with no minimum purchases and Zalora Indonesia will also expand its same-day delivery service to 100 cities.
Persado, creator of data-driven marketing software, today announced $15 million in Series A funding, led by Bain Capital Ventures. The company plans to use the capital to significantly expand its sales and marketing efforts, more than double its spend on R&D, and establish a new headquarters in New York City.
Advanced digital marketers have a wide variety of quantitative, data-driven tools available to them today to target, segment and price offerings to consumers – but have not found an effective way to craft the phrases that reliably persuade customers to act. Instead, marketers are forced to blindly create messages with limited insight into their potential customer impact. Persado replaces this guesswork by applying advanced statistical techniques to large datasets in order to rapidly and efficiently generate and test a large number of digital messages and determine the most powerful language to improve response rates and conversion for a given offer.
Ever wonder if you had what it takes to work as an intern for one of the most successful fashion magazines? Well with Frenzoo’s new app for smartphones and tablets, you can see if you have the skill as well as the style!
Frenzoo and Teen Vogue have teamed up to create a virtual game that puts the player into real life scenarios that fashion interns at Teen Vogue would have to do. The player is given assignments and has to style themselves or models for the occasion. Your boss at Teen Vogue then judges the outfit and you are awarded money based upon your score.
The graphics for this game are truly great, the 3D person and the clothes look almost real, this partnered with the real scenarios can make it seem like you are actually fighting for an interview and position.
Nomi, the World’s First Omni-Channel Engagement Platform to Provide Retailers With a Single View of Their Customers Across Online, Mobile, and In-Store Channels, announced today that it has closed $3 million in seed financing led by First Round Capital. Additional investors include Greycroft Partners, SV Angel, Forerunner Ventures, Ralph Mack, Dave Tisch, Andy Dunn (CEO, Bonobos), and Sam Decker (CEO, Mass Relevance and former CMO, Bazaarvoice). Nomi’s technology platform enables brick and mortar retailers by leveraging their existing infrastructure to measure, analyze, and engage their customers in real time. Nomi’s solution integrates with existing CRM, loyalty, and e-commerce platforms, allowing retailers to leverage both offline and online data to provide loyal customers with more personalized service.