Vertical Ecommerce Gains Popularity with Investors in Asia
I’ve written in the past about the huge growth forecast for ecommerce in China over the next few years. As it turns out, this economic trend is being seen across Asia, in Hong Kong as well as India. And although Asia has many companies with varying models of ecommerce, vertical ecommerce is picking up steam with investors who want a better profit stream. Vertical ecommerce is a direct-to-consumer business in which the website is strictly online, and the company manufactures, markets and distributes the product. One such company that is having particular success with this model is a site called Lots of Buttons.
Couture at Your Fingertips: Interview with Gina Mathew of Couture Rani
Ever dreamed of owning a luxurious sari but can’t afford the $1,800 ticket to India to have one made to order? Well Gina Mathew is helping you make that dream come true with her site Couture Rani, a luxury fashion website for Indian designer wear to give shoppers instant access to high end Indian fashion.
India’s 99Label launches 9Rasa for more conventional E-commerce and Ships to Customers Worldwide
99Labels, India’s counterpart to flash sales sites such as Gilt, has come up with a new strategy to expand its target market. 9Rasa.com is said to represent a more structured and less time-consuming experience as its online platform is more traditional. The new branch of the company specializes on clothing, jewelry as well as home decorations and shipments can be made to numerous locations worldwide such as Australia, Canada, Hong Kong and the US.
Read MoreStyle.com is Building it’s Presence in the MENA Region
Style.com in the Middle East
Style.com in Arabia? Yes, you read that right! The digital fashion powerhouse has just partnered with Nervora to launch Style.com Arabia to deliver quality, digital fashion media to the Middle East.
Fairchild Fashion Media (FFM) President and CEO Gina Sanders and Shashi Menon, chief executive officer of Nervora, lead the launch of the Dubai based site that will officially launch in October in both English and Arabic. This marks the first time the site will be given to readers in a different language and the first time Style.com will be able to expand its reach beyond North America and Europe, making it the only Conde Nast fashion or beauty title with presence in the Middle East and North Africa (MENA) region.
Read MoreInternational News: Indian Lingerie Website Zevame Proves Successful After its First Year
International Brands Reach Indian Consumers
“Dress to undress. Indulge in stylish sleepwear. Need we say more?" Bold words have been known to help attract attention to a brand and Indian lingerie website Zivame is taking advantage of that by displaying phrases like this front and center on its site and the tactic has seemed to work well since the site has enjoyed its first year online with very successful results.
Read MoreInternational News: Indian eCommerce Company Raises $20 Million
Popular Online Retailer Strengthened By Successful Round
Big Shoe Bazaar, the parent company of Indian online retailer Yebhi.com, recently announced that they have just raised $20 million (100 crore Rupees) in series C funding led by investors Fidelity Growth Partners India and Qualcomm Ventures. It is the company’s largest round to date. In 2010 they had raised 10 crore Rupees in Series A funding from Nexus Venture Partners, and in 2011, 40 crore Rupees led by Catamaran Ventures.
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