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American Apparel just filed for bankruptcy


American Apparel has just announced its plans to file for Chapter 11 bankruptcy, according to a WWD report. Around $90 million in debtor-in-possession financing will be provided with $70 million contributed to American Apparel’s restructure. The bankruptcy is expected to reduce the company’s debt from $300 million to close $135 million and cut down annual interest by about $20 million. …

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NYX set to open five connected retail stores


NYX, the big box makeup brand obsessed over by YouTube beauty bloggers and Instagram beauty stars all over the world is finally going out on its own and opening its own brick-and-mortar stores in California. The first flagship store will be located in Los Angeles and will open in 2015, followed by two more store openings in the L.A. area …

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Yogasmoga is opening five new retail locations


Athleisure is the word of the week and the team at Yogasmoga is part of the conversation. This 2-year old brand is emerging as a leader in athletic wear, and is set to open stores on the east coast by the Holiday season 2015. The five new locations will be in Westchester, NY, Short Hills, NJ, Boston, Ma., Corte Madera, …

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Loylogic is taking a different approach to rewarding shoppers with PointsPay


In an online world full of endless shopping options, loyalty perks are one of the ways to keep a brand at the forefront of a shoppers mind. The team at global e-commerce brand, Lolylogic, are one step ahead of this thought process and have just launched a new loyalty shopping integration called PointsPay. The PointsPay platform allows online shoppers to …

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