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Millennials and Shopping: The Neverending Story

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Shopping malls versus online shopping, which is the most popular? A recent study by digital marketing company SmartFocus shows that millennials, especially women 16 to 24-years-old, are embracing both worlds in order to achieve the ultimate shopping experience. The study revealed that almost 50 percent of millennials utilize online shopping, while only 27 percent of baby boomers engage online. As ... Read More »

GAP Introduces New Films Directed by David Fincher for Global “Dress Normal” Campaign

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GAP recently released four new films directed by David Fincher that will be played on television, in the movies, in stores and online. Fincher is an Academy Award-winning director known for films such as “Fight Club,” “The Girl with the Dragon Tattoo” and “The Social Network.” The commercials—”Stairs,” “Kiss,” “Golf” and “Drive”—are GAP’s return to television. Under Fincher, the films have ... Read More »

Simon and Refinery 29 Connect with Millennials through The Shopping Block

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Simon has taken major strides in appealing to the millennial masses, most recently collaborating with online fashion powerhouse Refinery29 to create The Shopping Block, an experiential fashion marketplace that will bring Refinery29 into the brick-and-mortar world of retail at six Simon shopping centers across the United States. Inspired by the millennial approach to shopping—Refinery29’s recent study found that millennial women ... Read More »

Edgecase Brings New Approach to Navigating Online Retailers

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The company previously known as Compare Metrics is relaunching today under the name Edgecase, with a new name and an upgraded product. Executives say Edgecase works with online shopping sites to rethink their navigation experience. CEO and co-founder Garrett Eastham said the conversion rates of online stores often trail behind brick-and-mortar stores, which he attributes to digital commerce platforms being ... Read More »