Cause-commerce ecosystem, Civic Shopping, recently launched the first phase, “call for non- profits” of their new program in the Greater Pittsburgh area for consumers to sign up with no cost. The goal of civicshopping.com is to turn normal consumer purchases into easy donations to charity and fundraising activities. They combine both offline and online consumer purchases to help fund non-profit organizations, communities, schools among the several things the site offers.
Civic Shopping is hosting a “Non-Profit Challenge” to advertise this new program and to get the involvement of the public. A $1,000 donation will be offered to the organization that signs up the largest amount of potential shoppers during this pre-launch phase by June 1, 2014.
To take part in this experience, organizations share Civic Shopping with consumers, like the organizations members, as well as friends and family. Merchants choose from different types of campaigns to best advertise products and services. Consumers shop both in stores and online, and every purchase places an amount into what is called a “civic bank.” This allows consumers to choose among the organizations to receive a donation.
Civic Shopping Founder and CEO, Jay Resio, says the site’s ecosystem creates opportunities for merchants to sell their products and services to consumers and then the team at Civic Shopping is able to redirect portions of the revenue generated from the purchase of goods, services and marketing fees to causes chosen by the consumers.
“Consumers spend trillions of dollars on stuff every day and business spend hundreds of billions of dollars marketing to consumers,” Resio, says. “We’re developing creative, new ways for consumers and merchants to connect so we can help route some of those dollars, and other new forms of revenue, to organizations and causes.”
Within the next two months, Civic Shopping will focus solely on signing up non-profit organizations to take part in these beginning stages. Some non-profits that have already signed up with this program are Southwinds, Hope Grows, West Allegheny Food Pantry and Pittsburgh Cares.
The company is also looking into both local and national merchants to offer them low to no cost marketing campaigns in order to sell their products and services. This also allows them to find new customers and create customer loyalty.
This concept is extremely innovative and is a great way to get consumers involved in local organizations and communities. When people are told that they can participate in helping local non-profits, they are more likely to participate in the program, which will make this new concept developed by Civic Shopping extremely popular and highly successful.