Clutch recently announced partnering with RetailNext, the in-store analytics market leader, to coincide with its Enterprise APIs, particularly its Personalized API, which is being used to integrate its respective platforms.
Clutch is the first and only system that helps brands create, unify, manage, and measure success across increasingly complex marketing efforts and technology ecosystems. It’s a leading platform powering loyalty, rewards, gifting and mobile commerce for over 150 consumer-focused retailers and brands such as Godiva Chocolatier, Atlanta Bread, Swatch, Dooney & Bourke, Ruum, Life is Good, Pandora Jewelry and The Body Shop.
RetailNext is the most comprehensive in-store analytics platform for retails and the integration of the two platforms will deliver a completely integrated and personalized in-store experience.
“Data has been around for online shopping inception,” said ned Moore, CEO of Clutch. “With the combination of Clutch and RetailNext, we can bring to bear a multitude of data elements such as spending, shopping comparison, demographic, mobile and social graph information in real-time to create an extremely rich and personal experience to in-store shoppers in way that was not possible before.”
The integration can allow retailers to use the opt-in based products of RetailNext to understand in-store behavior of their most valuable customers such as areas of interest and engagement with the products and the brand. Retailers can use the Clutch platform to power loyalty and engagement programs, providing them with real-time and historical data that gives insights on how a customer responds to promotions in-store, online, mobile and social.
Retailers will be able to know what a costumer looks at either online or mobile which then allows them to sent the shopper a special offer for the item of interest when they are near the store.
“By marrying the in-store behavior data with data about how customers respond to loyalty program promotions, retailers can engage consumers in a hyper-relevant, contextually sensitive manner while consumers are actively browsing in-store,” said Maria Fernandez Guajardo, VP of Product Management at RetailNext. “This real-time, personalized communication takes loyalty and engagement programs to the next level and blurs the line between in-store, online and social experiences. Our partnership with Clutch is a perfect example of how our API enables such a powerful solution.”
By Pia Talwar