Coterie Announces $1.5M in Seed Funding
Site Aims to Enhance Technology Culture
Coterie, a beauty ecommerce site has raised $1.5 million in seed funding. The round was led by SoftTech VC, Javelin Venture Partners and Michael Jung.
With Coterie, women can sign up for exclusive and limited deals with a variety of brands. The new funding will be used to hire more staff to enhance the company’s technology culture.
Coterie is an exclusive, members-only site featuring an ultra-selective collection of the newest and most sought-after beauty products. In collaboration with top makeup artists, stylists and industry trendsetters, Coterie provides the woman on-the-go access to everything she needs to know, all in one place. Like, love, pin, post, tweet — share and get rewarded for it. Coterie is collective social shopping at its finest, definitely something worth talking about. Don't you think it's time the vanity went virtual? Now you can collect your favorite products in your own personal vanity.
By Lolita A. Alford