DataBerries, a Paris and New York-based mobile advertising platform, has raised $16 million in Series A funding.
The investment round was led by Index Ventures, with participation from ISAI, the French Tech Entrepreneurs’ fund, and Mosaic Ventures. Angel investors Pascal Gauthier, former COO of Criteo, and Greg Coleman, president at Buzzfeed and former president of Criteo, also contributed to the round.
Benoit Grouchko, François Wyss and Guillame Charhon co-founded DataBerries in 2014 as an ad targeting concept called ‘Real Life Targeting.’ The mobile ad platform uses RLT to help brick-and-mortar retailers target shoppers who have been to their stores (or their competitors’ stores) with ads on their mobile devices.
RLT also helps retailers and marketers track how many people have been to their stores after seeing their ads to help them optimize their campaign in real-time to maximize performance, FinSMEs reports.
The investment will be used to expand the company’s business and operations, with a focus on expanding the mobile ad platform to reach U.S. retailers.
“DataBerries offers retailers a traffic acquisition solution that works for offline marketing,” Grouchko said in a statement. “But also leverages the online advertising standards the industry has become used to — accurate targeting, personalization, performance measurement and return on investment optimization.”