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Joel Towers, Executive Dean of Parsons. | Images courtesy: Lorenzo Ciniglio, Jennifer Weisbord

Demo Day: XRC Labs Cohort 3 companies unveil retail and beauty tech startups

XRC Labs program for its Cohort 3 accelerator companies has officially come to a close.

Last Friday, the “Big Eight” revealed their retail and beauty tech startups to an audience of investors and fashion tech industry members at the retail tech lab’s demo day held at Parsons The New School’s John L. Tishman Auditorium University Center.

Their startups range from a skincare brand to a merchandise ad networks to a company that helps celebrities, influencers and other lifestyle brands launch their own eco-friendly athleisure brands.

Here’s a closer look at Cohort 3.

Benja

A merchandise ad network, that counts top brands like Nike and Under Armour as clients that they help to sell their products across several proprietary platforms.

Cartogram  

An indoor location service that helps businesses create an end-to-end in-venue experience to help them drive revenue, enhance customer experience and lower overhead for businesses.

ChatQuery

For e-commerce businesses who can’t find or afford their own data analytics team, ChatQuery provides an AI-powered virtual data analyst to help them make better decisions.

CheckOut

A platform that brings together online sales and conversion strategies with brick-and-mortar retail for an immersive customer experience in physical stores.

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XRC Labs Cohort 3 companies. | Image credits: Lorenzo Ciniglio, Jennifer Weisbord

ELLA

A custom women’s skincare brand that provides an elevated product and brand experience, sourcing high-quality ingredients tailored to the needs and identity of women.

Mirror That Look

An AI- backed visual search technology for visual-oriented products like fashion goods, including clothing and accessories. The retail tech helps shoppers get real-time shop-the-look results and compare prices across brands and retailers.

Snappy

An app that makes it extremely easy to send a thoughtful and personalized gift but with all the advantages of a gift card – offering choice for recipients and simplicity for senders.

Ziel

A platform that helps lifestyle brands, celebrities and influencers expand the reach of their brands into eco-friendly performance activewear.

By Ashley Paintsil

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