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Image courtesy: Depop

Depop gives new meaning to taking the shirt off your back

Depop, the London-based e-commerce app and global marketplace known among fashion insiders as the premier place to buy and sell clothes, celebrated new famous faces using the app at a recent event in New York City.

Depop welcomed Emily Ratajkowski to the app, where the model and actress has already sold a number of covetable pieces including a pair of Stella McCartney lace up platform wedges.  

She posted a photo to her Instagram with the caption “Playing Santa today on @depop tons of my items on sale now.”

 

Playing Santa today on @depop 🎅🏼 tons of my items on sale now 🎄Download & find me @emrata 💋

A photo posted by Emily Ratajkowski (@emrata) on

The app, which launched in 2013 in Italy, already counts fashion influencers Leandra Medine and Chiara Ferragni as users.

Founder Simon Beckerman joined a few top sellers at the company’s low-key event. Guests could purchase outfits from Ratajkowski, not to mention a spiky pair of Louboutins from actress Rose McGowan.

Beckerman also announced the app will introduce easier shipping, giving sellers the ability to print shipping labels at home. As of now, the app requires sellers to ship all their own items.

Beckerman says for millions of users, the app offers a unique business model and the opportunity to make a considerable profit, certainly more than eBay or resell stores.  Users praise its easy interface and community aspect of the app, likening it to Instagram.

One can also appreciate Depop’s transparency.

As of late, Instagram and its  high-profile users have received backlash for the abundance of sponsored posts on the app, leading to a requirement that sponsored posts be labeled with a #sponsored or #ad hashtag.

Depop, which currently has more than 5 million users, recently raised over $8 million in venture funding and is on a strong upward growth trajectory in the U.S. market.

By Briana Seftel

 

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