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Dibsie, Transforming Social Networking into a Shopping Catalog

E-commerce Site Emerging to Public 

From online   to   iPad and iPhone   apps, the shopping catalog channel has revolutionized over time from technology and social media. The first ever “personalized” online catalog is now emerging; welcome to Dibsie.com. This isn’t your typical virtual catalog where you can flip the page with your mouse, or click on an outfit for more information. Dibsie combines hundreds of brands with thousands of products into one database that forms the perfect online shopping catalog for any users taste. Dibsie was founded by Groupon college replica, CollegeDibs, founders, Garren Givens, Dylan Fareed, and Scott Poniewaz.  The New York based e-commerce platform has been tracked by numerous firms since its launch in August 2011, and has recently announced that from recent success the company will now emerge from beta and will be available to the public. 

Dibsie is the ultimate database for the online shopper. In a recent phone interview Co-Founder, Garren Givens stated that:  “We’re not a blog, a social wish-list, or bookmarking site where people are grabbing things from all over the web, only some of which you can buy. We curate products from thousands of brands and surface the things you are mostly likely to be interested in based on your taste and social graph.”

The catalog offers products from all over the World Wide Web on one site. By liking or “bookmarking” an item such as Lacoste shorts, a Marc Jacobs top, or a J.Crew necklace, Dibsie learns what you favor and picks similar items from other brands and designers and forms the perfect database catalog. The site offers both men’s and women’s clothing, accessories and shoes from brands such as True Religion, Anthropologie, Nanette Lepore, and Michael Stars. Once you’ve found an item you like, you can view its information through Dibsie and then when you are ready to purchase, Dibsie forwards you to the site that the item is sold at and allows you to purchase straight from the retailer. In a sense, Dibsie acts as a middle man, bringing consumers to a huge database of products, than forwarding them to the retailer’s site when it’s time to pay.   

Like most e-commerce sites  , Dibsie utilizes social networking. In order to sign up for the site, you login via facebook, share finds with friends, and invite friends to join. The technology behind the site has proved affective and successful for the fashion industry and name brand retailers. Givens believes that it could act as a white label platform and could allow fashion magazines to utilize a social shopping experience from their sites via Dibsie.

For loyal consumers of online shopping (such as myself) Dibsie will create a personal and more efficient experience.  There is nothing more frustrating for an online shopper than visiting numerous sites; only to find a few products to their liking.

Dibsie has seen enormous growth since their soft launch,which was under a year ago. There has been a 400 % lift in user’s intent to purchase while browsing the site along with a spot on the Entrepreneur’s Roundtable Accelerator. Who would have thought that such a small business of three friends spending hours contacting and adding brand names to their database would turn into a great shopping catalog? The move from beta to public is only the first of many big steps. Dibsie has discussed raising more funding after the company’s recent $10 million investment in late 2011.


by Samara Freschman 



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