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Dor's analytics tool allows retailers to predict consumer patterns and improve conversion.| Image courtesy: dor

Dor raises $3.8 million to scale foot traffic analytics system

Dor, a San Francisco-based, retail foot traffic technology, has raised $3.8 million in seed funding. The investment came from Zetta Venture Partners and Vertex Ventures. “Monitoring traffic at such low cost with no installation or maintenance allows retailers to understand their customers at a level never imagined,” Ash Fontana, managing director at Zetta Venture Partners, said …

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