Ecrebo, a UK-based point-of-sale marketing platform, has raised £12 million ($15 million at current exchange) in Series B funding.
The investment came from Sir Keith Mills, the founder of Air Miles and Nectar and Joseph Schull, the former head of Europe for international private equity firm, Warburg Pincus. Existing investor Octopus Ventures also contributed to the round.
As part of the investment, Sir Mills and Schull will also join Ecrebo’s board of directors.
“Ecrebo’s technology gives retailers the ability to open up a marketing channel that is fully retailer-owned, enabling them to reach all their customers and engage them on a one-to-one basis in a way which is personalized, rewarding and convenient,” Sir Mills said in a statement.
Hassan Hajji and David Vernon co-founded Ecrebo in 2010 as a POS platform that helps retailers deliver targeted offers and messages to customers at checkout alongside their digital or printed receipts. The company counts Marks & Spencer, Waitrose and PANDORA as clients.
The investment will be used to support product and technology development, accelerate expansion into North America and strengthen Ecrebo’s world-class management team.