Home » Acquisitions » Edgewell Personal Care Agrees to Acquire Jack Black, Focuses on Portfolio Expansion and Brand Equity

Edgewell Personal Care Agrees to Acquire Jack Black, Focuses on Portfolio Expansion and Brand Equity

Edgewell Personal Care Company has announced an agreement to acquire Jack Black, L.L.C., a leading U.S. based luxury men’s skincare products company.

Founded in Dallas, TX in 2000, Jack Black was an early pioneer and innovator in the growing men’s skincare industry and today is the #1 brand in the U.S. men’s prestige skincare market. Addressing men’s every day personal care needs, the brand offers a full range of products including skincare, body care, shaving, hair care, fine fragrance, razors, and gift sets.

Jack Black’s largest markets are in the U.S. and Canada, where it is a top selling brand at retailers such as Nordstrom, ULTA Beauty, Neiman Marcus, Bloomingdale’s, Dillard’s and Sephora.  Additionally, Jack Black boasts industry-leading eCommerce growth and penetration via the online platforms of its prestige retail partners, Amazon Luxury Beauty, and its own website, getJackBlack.com.

Constant change in lifestyle and rise in disposable income have increased the demand for the men personal care products. Moreover, increase in the number of product offerings to tap the fluctuating grooming habits of men and organized retail further fuel the market growth. In addition, the global upsurge in online retail platforms, and the escalation in health, and fitness consciousness among men is anticipated to offer more business opportunities.

“As a challenger company in men’s grooming, Edgewell has continuously pressed beyond category conventions to bring unique solutions and innovation, such as Schick Hydro and Bulldog skincare, to satisfy men’s everyday grooming needs,” said Colin Hutchison, Edgewell’s Chief Operating Officer. “Similarly, Jack Black is a breakthrough brand, driving the growth of the luxury men’s category through product innovation and cultivation of a highly engaged, loyal and growing customer base. The Jack Black brand is a strong and complementary addition to Edgewell’s portfolio based on its unique brand positioning, prestige channel footprint, and product assortment.  This acquisition creates opportunities to expand our personal care portfolio in growing categories in the U.S. and globally, while nurturing the strong brand equity that the Jack Black founders have developed.”

“We are delighted to be joining Edgewell’s family of brands. This is an excellent home for Jack Black, and we look forward to continuing to drive strong growth in North America and expanding our global presence,” said Curran Dandurand, CEO of Jack Black. “We’ve built our leadership position in the U.S. by providing superior skin care products using the best ingredients, that work as advertised, and are never tested on animals. We’re very excited about the future and about sharing our products with more people throughout the world.”

Terms of the transaction were not disclosed.  The transaction is expected to close in the second quarter of 2018.  The acquisition is subject to customary closing conditions, including U.S. antitrust clearance.  The transaction will be funded from operating cash and is expected to be EPS neutral in fiscal 2018.  Edgewell will discuss the acquisition in further detail on its earnings call scheduled for February 8, 2018.

 

By Lolita A. Alford

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