Edo Raises $15M in Series C Funding
Company Tailored to Customers’ Shopping Habits, Through Credit Cards, Debit Cards and Mobile Devices
Edo , the leader in personalized card-linked offers, announced $15 million Series C funding. The round was led by VantagePoint Capital Partners and included Baird Venture Partners and other existing investors.
Edo will use the funds to increase its platform for delivering instantly redeemable offers, tailored to customers’ shopping habits, through credit cards, debit cards and mobile devices. Edo will also increase growth efforts across the local small and medium business market to scale the reach of the Edo offer and content network through partnerships with merchant acquirers, mobile payment providers and media publishers. To date Edo has received a total of $54.3 million in funding.
Edo is transforming shopping and saving by delivering the simplest solution to personalized offers that are automatically available on consumers’ credit cards, debit cards and mobile devices. Through its card-linked offer platform, Edo brings unique insight and clarity into consumer spending behavior, helping marketers and merchants increase loyalty and target new customers with instantly redeemable discounts tailored to their customers’ shopping habits.
By Lolita A. Alford