Singing “Country Roads” at the end of games, cheerleading and winning the Fiesta Bowl are just a few of Nesha Sanghavi’s happy moments at West Virginia University. She also remembers having to cut sleeves and tie knots out of the gold and blue t-shirts that fans wore to make them look feminine.
During her undergraduate years, Nesha really paid attention to the lack of fashionable women’s clothing in West Virginia’s stores. The market, over saturated with screen-printed boxy t-shirts, also catered to Junior’s sizing. Realizing that there was little for the fashionable alumna to wear in cuts that flatter their body, Nesha set out to create a new collegiate clothing line in real sizes for real women.
After graduating from West Virginia University with a bachelor’s degree in finance, Nesha moved to Pittsburg to begin her career. During her time in the financial industry, Nesha continued to receive requests from friends and acquaintances to make her homemade West Virginia University gear. Nesha saw a business opportunity with her custom gear and decided to leave the financial industry.
After graduating from Parsons The New School of Design, Nesha moved back to her hometown of Charleston, West Virginia and formed a plan of action.
All Image and Video credits: University Girls Apparel
Nesha’s brand University Girls Apparel started as a small clothing line for West Virginia University and Marshall University in 2011. Since then, UG Apparel has expanded to over 20 schools and can be found in stores across the country,the company is based in Charleston, West Virginia.
Even though she was often told “no” by manufacturers, she never gave up. Finally, a manufacturer in India saw that she was a small business and believed in her goals and her abilities to grow her company.
“I was always an entrepreneur, and I want to be a successful business woman,” Sanghavi says. “My big goal is to grow the line to represent all the major colleges in the country.”