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Every Second Counts is charging ahead in Asia. | Image courtesy: Every Second Counts

Every Second Counts raises $1.2 million to expand athleisure brand into Asia

Every Second Counts, a UK-based activewear brand, has secured a £1 million ($1.2 million at current exchange) strategic investment. The funding came from Singapore based sports retailer, Triple Pte Ltd, who has acquired a minority stake in the company. Following the completion of the deal, Triple will be the brand’s exclusive distributor in Asia. Triple’s …

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