Home » E-commerce » FashInvest Alum Frank and Oak Works to Reduce Time to Market with Centric Software

FashInvest Alum Frank and Oak Works to Reduce Time to Market with Centric Software

Frank And Oak, the omni-channel men’s and women’s apparel brand, has selected Centric Software to provide its Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.

Founded in 2012, Frank And Oak experienced tremendous growth in the past five years and is now a well-established lifestyle brand in North America. The Montreal-based company owns 16 retail locations across Canada including street, mall and pop-up stores. This vertically integrated brand designs, manufactures and sells a curated collection of premium clothing and accessories with new products launched weekly.

In the early days, Frank And Oak used email and document sharing to communicate and build up product ranges. Frédéric Boivin, Vice President Merchandising at Frank And Oak, explains that the company has expanded rapidly in the last five years. To support Frank And Oak’s future plans, the company undertook a thorough search for a PLM partner.

In today’s product development environment, products and the technologies they’re based on change rapidly, as do the number of competitors for market share. This means that time to market and finding ways of optimizing it are critical components that directly affect revenue. For example, if your product launch is delayed by 6 months, that’s 6 months for your competitor to grab market share, and less overall revenue for you to pursue when you finally do go to market. The better control you have over your product development processes, the better you’ll be able to control and predict your time to market and get new technology out while it’s still new.

“In order to reduce time to market, we need to streamline our processes in line with industry best practices and establish a collaborative platform for our teams,” says Boivin. “Centric PLM will allow greater collaboration between internal teams and external partners. Our objective is to have a single source of information to enhance efficient communication and maximize accuracy.”

Boivin continues, “Frank And Oak is really focused on offering a product of great quality at a good price. Centric will help by giving our teams the ability to collaborate more efficiently to streamline product development while ensuring fit and quality. We will be able to continue developing products at the best quality to price ratio.”

“Centric PLM is easy to use, easy to learn and we know it will grow and adapt with us. So far, we have found Centric to be professional, knowledgeable and supportive, and we are looking forward to working with them further,” adds Boivin.

 “We are delighted to welcome Frank And Oak on board as our latest customer in Canada,” says Chris Groves, President and CEO of Centric Software. “Even as a young company, Frank And Oak have already established a strong product identity and a loyal following. We look forward to supporting their ambitions and to partnering with them into the future.”

By Lolita A. Alford

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