FashInvest Exclusive: Want Live Coverage and Update from New York Fashion Week? Try UatFashionWeek.com!!

           Follow Fashion Week with Your Smartphone

It is every fashionista’s dream to attend New York Fashion Week, to see the best trends for the upcoming season and to be able to participate in conversations. Well, now fashionistas have the best ticket in the house, their smartphone.

Mobile technology company Usablenet, is introducing U@FashionWeek, a curated, uniquely mobile experience that gives you access to what insiders are posting and wearing, all in one place: your smart phone. With this social mobile capability, fashionistas from around the world can have access to celebrity look books and social media updates for the most anticipated week of fashion!
U@FashionWeek uses in the Twitter, Facebook, YouTube and Pinterest feeds from a wide range of fashion influencers in a unique, mobile experience. Some of the social tuner includes social feeds from DKNY PR Girl, Victoria Beckham, Karlie Kloss, Zoe Saldana, Tommy Ton of Jak and Jil, Erin Kleinberg and Stephanie Mark of the Coveteur, and many more.

The company has released the following key benefits:

UI/UX - U-Experience contains a new HTML5 interface that is designed to allow user content discovery from multiple social sources. It enables users to quickly tune into different channels and removes the need to visit different sources to get branded content.

Mashup – U-Experience can combine any input sources such as social APIs and brand content like blogs and reviews. The platform can also pull images from multiple sources.

Control - U-Experience gives marketers control over the subjects and social IDs followed. For example, you can pull in different Pinterest boards from top fans or from top executives, and combine official content being generated by the company, as well as industry and consumers into one "curated" experience.

At FashInvest, we feel that this concept is a very great idea as it will enable consumers to feel like they are participating in New York Fashion Week! This trend is also popular amongst brands and retailers, making their consumers feel a part of what is going on and any other updates.  

This is a single forum that provides participants with a unique mobile experience that allows for quick loading time and high-quality images. The experience includes select look books that provide a direct connection between what consumers are interested in to and what brands
have to offer.

Ready for your u@fashionweek experience? Head to www.uatfashionweek.com on your mobile device!

By Lolita A. Alford

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