FashInvest Profile: Experience Edgy Clothing like No Other with the CEO of The Hot Child, LLC Octavio MD Silva
Florida-Based Clothing Brand Shows Off Different Levels of Innovation
Today, there are so many brands out there. It has gotten to the point where the markets are becoming over saturated with the same old styles of clothing. As a consumer who loves to be different, this is a problem. For those who may be looking for unique clothing, you might ask yourself: “Why can’t I find something that is both innovative and bold?” Well, that problem has just been solved, welcome to The Hot Child!
The Hot Child is a new line of casual clothing that combines classic American style with fashion-forward design to create clothes that embody a seamless blend of apparent contradictions. All products of The Hot Child,LLC are made in the USA. They are a dual minority owned company (a woman and Mexican American). They are also eco-friendly (plant a tree for every Jean sold). With their upcoming lines, (Knuckles and King of the Cosmos), The Hot Child is not going away anytime soon! Recently, I had the opportunity to interview the creative force behind The Hot Child Octavio MD Silva.
Octavio (who is also the face of The Hot Child) is a graduate of New York Film Academy and currently a full time student of the fashion veterans on The Hot Child team. When asked about the inspirations behind The Hot Child, Octavio stated the following: “The inspiration came from several sources, but to list the important ones, I really wanted a medium to get people thinking harmoniously and acting such globally. I knew to do that I needed to build a recognizable platform. On a practical note I felt it was high time (pun intended) clothing style and comfort evolved again. No more than 10 years ago women and men were enduring camel toe on extreme levels. Then (for women) they simply made the inseam longer. Now with our specially contoured fly men can enjoy the same comfort.”
The target market for The Hot Child is quite unique and wide range. “We’ve crossed the demographic lines with our jeans. Truly they are for any man interested in comfort and style. And our shirts range from cool street hoodies to tailored linen oxfords. This debut line we consider a staple line, allowing one to dress for any occasion with only The Hot Child filling their closets. This line will be consistent for the long term so if you find a favorite you can always replace it. Theme lines will be added from this point, the next being “King of the Cosmos”, states Octavio.
The Hot Child uses a variety of marketing strategies. Currently they send out press releases, give away tokens, go to tradeshows, fashion shows, markets on and offline, blog, tweet, facebook, send out invitations to buyers, post you tube videos and much more. The brand will also be using Leapfrog interaction soon as well. Thus far their press release has been the most successful in marketing. The Hot Child has been contacted by people all over the world in response. The Hot Child is a self-funded business, and as Octavio states, they eat a lot of Ramen noodles!
When asked about the future of The Hot Child, Octavio states, “We will strive to be a staple in every man’s closet, and continue to create innovative concepts that combine both style and comfort. And in the immediate future we’ll do our damndest to get this distribution set up in Dubai and Germany.
By Lolita A. Alford