FashionSpace a Social Magazine Platform Launches
20 Asian Fashion Brands are on Board of the World's first Social Magazine Launch
FashionSpace, named “one of the next big names in fashion” by CNN Go, introduces itself to the public and brings 20 Asian fashion brands along. The launch was celebrated with the inaugural 20 By Two-Fashion Beyond Borders showcase and demonstrates a collaboration between FashionSpace and Tongue in Chic as well as a new cross-cultural fashion exchange between Singapore and Malaysia.
FashionSpace is used as a social publishing site and represents Asia's first fashion affiliate program as well as the first truly social magazine platform in the world. In addition to that, 20 By Two represents 28 brands of which eight are online-exclusive brands from a so called Plus 10 initiative and will join the likes of companies such as Gucci, Lanvin, and Prada.
The brands from Singapore currently involved in the 20 By Two showcase include established names such as Al&Alicia, Lauren Jasmine, trioon, SKYE and the multi-label store h'muse as well as newer brands such as Triologie, By Invite Only and AMEN.
The events are a “conceptual bend of fashion, art, and technology” and visitors will get the chance to not only experience the latest collections “exhibited as works of art” but in additon to that will also be given the chance to purchase these new collections using advanced retail technology.
The Red Dot Design Museum showcased the most recent works of the brands involved and made use of the bricolage, a postmodern assemblage of signs and symbols and 20 By Two hopes to “cultivate relationships and further opportunities for collaboration, whether between brands of different countries or simply within the same country.
Loo Jia-Wei, CEO of Tongue in Chic states that she is “quite surprised that this hasn't happened sooner” and added that “it will be a great opportunity for the Malaysian designers to connect with their existing and new fans beyond just Kuala Lumpur.”
The inaugural 20 by Two pop-up store introduces its consumers to the latest in fashion retail technology and one of the most successful technologies used was the German start-up Upcload's sizing technology which uses a laptop's built-in webcam to determine a shopper's measurements. “Once these measurements are saved to a profile, an online shopper is able to determine the fit of apparel before making a purchase.”
Director of Communications of Upcload's Steffen Poralla believes that “the cooperation with 20 Bye Two's pop-up store is a great opportunity for Upcload to make a first step into the Asian market”, and the company feels happy to be working with innovative designers from different countries.
FashionSpace is a social publishing platform that lets the user discover emerging designers and fashion trends, monetize one's blog and social networks with Asia's First Fashion Affiliate Program and furthermore creates lookbooks on the World's First Social Magazine. Moreover, the website connects its users with the best brands, both independent and established, from all over the world so that the user can shop from the comfort of the keyboard, tablet or iPhone.
by Melanie Marusic