When Rob Keve met Mike Bryzek they were looking at the same problem from a different angle.
As the co-founders of Flow, Keve is the founder of customer experience platform Fizzback and Bryzek is the co-founder of Gilt Groupe, the e-commerce platform that needs no introduction.
When they came together in 2015 to launch their cross-border commerce platform for international merchants, Bryzek looked at building the company around merchants’ struggle to sell internationally, while Keve looked at it from the consumer experience side, where shoppers were struggling to buy internationally.
What they came up with is Flow, an automated software platform that allows e-commerce merchants to manage the international part of their business.
Flow’s software uses artificial intelligence to help brands and retailers integrate the software into their e-commerce platform and help them deal with common international commerce issues like multi-currency pricing, cost efficient and quick shipping, international payment options, well-defined taxes and duties and easy returns.
“What it does is localize their website and their shipping to become localized and adaptive for consumers in any country in the world,” Keve said in a phone call Tuesday.
And they just secured $13 million in Series A funding to launch it out of beta from Bain Capital Ventures.
In addition to the Bain Ventures investment, Flow has also previously secured funding from Brian Lee, CEO of The Honest Company, Alexandra Wilkis Wilson co-founder of Gilt and GlamSquad, Alexis Maybank co-founder of Gilt and Project September, Shan-Lyn Ma, CEO of Zola and David Tisch co-founder of Spring.
“As a long-time retail technology investor, it’s rare to find a company like Flow that can have such a pervasive and profound impact on the retail industry,” Scott Friend, managing director of Bain Capital Ventures, said in a statement. “Flow has solved one of the most significant challenges facing retailers today – automating the process to eliminate friction for merchants and eliminate uncertainty for consumers when shopping internationally.”
Keve said the new investment will be used to bolster the company’s marketing efforts, build out new features in the software and expand internationally. The company will announce the addition of new brands and retailers to the platform in the coming months, he said.