Flowerbx, a UK-based online wholesale flower delivery service, has raised £1.5 million ($1.9 million at current exchange) in seed funding.
The investment came from Rose Uniacke and Pat Finn of Finn Capital Partners, a US-based venture capital firm. Angels Natalie Massenet, Carmen Busquets, Eiesha Bharti Pasricha, Tania Fares and Mark Sebba also contributed to the round.
As part of the funding Sebba, a former CEO of Net-a-Porter, will join’s the company’s board as non-executive chairman, Business of Fashion reports.
“It is one of London’s most promising start-ups in both its product offering, its lean business model and its dedicated and talented team,” Sebba said in a statement. “The company has clearly demonstrated its potential for growth and scalability.”
Adam Wilkie and Whitney Bromberg Hawking co-founded the inventory-free flower delivery service in 2015 as a way to cut out wholesale middle men and keep the prices of the flowers they deliver down. Wilkie and Bromberg Hawking source the flowers from auctions in Holland, then ship them directly to customers who order them.
According to Flowerbx executives, the company’s revenues doubled in Q1 of 2017, and its sales are set to reach £1 million ($1.3 million) over the next year.
The new investment will be used to expand the brand into new markets, build out the company’s tech to enhance the customer experience and push strategies to acquire more customers.
“The Flowerbx team reminds me of the Net-a-Porter team in the early days,” Busquets told BOF. “One quote we all believe in is ‘think big, but start small.’ The Flowerbx team understands the importance of building a strong brand.”