JAFRA Cosmetics International, Inc., was founded in Malibu, California in 1956 by Jan and Frank Day and focuses on creating beauty products and business opportunities catered to women. In 2004, JAFRA joined the German-based multi-billion dollar international direct sales company Vorwerk Group. The JAFRA slogan is “freedom to be you,” stressing their idealism that women should celebrate their unique spirits.
On Sept. 29, 2017, JAFRA Cosmetics International, Inc. announced its launch of Girl Squad, a unique collection of fragrances and color cosmetics targeted towards millennials. The inspiration of Girl Squad came from the sisterhood bonding experience that one would find at a music festival. The collection includes vibrant scents and bold colors to allow millennials to embrace their connections of sisterhood as well as their individuality.
“At JAFRA, we’re so inspired by the woman around us,” said Naomi Elder, Director of Fragrance and Toiletries. “JAFRA views the Girl Squad portfolio as one that represents the next generation of women who fully embrace sisterhood – positively affected by shared experiences, and each other. We’re excited to expand our line of products that appeal to young women; joining Double Nature, JAFRA’s number one fragrance brand.”
The Girl Squad collection by JAFRA includes the following products:
Girl Squad Fragrance ($33)
A sweet and refreshing floral, fruity fragrance that combines white nectar, sweet Fair Trade vanilla and the Better Together Accord, which is an exclusive combination of brown sugar and lulo fruit.
‘All Eyes On Us’ Eyeshadow Palette ($35):
A color palette made up of four shimmering shades: Peace (pearl white), Dream (tropical teal), Love (deep pink), and Magic (dark purple).
‘All Night Long’ Felt Tip Eye Liner ($13 each):
Easy to apply eyeliners that stay on from day to night: Feather (bright teal) and Leather (eye-enhancing brown).
‘#SquadGoals’ Mini Lip Gloss Trio ($18):
Mini trip of lip colors which softens with a shimmering pigment: Guapas (hot pink), Besties (vibrant purple) and Squad (rosy pink).
By Rachel Tallis