Grapevine, the world’s leading end-to-end influencer marketing platform, announced today that it has acquired ReadyCart, a turnkey affiliate shopping platform designed for YouTube creators. The addition, the ReadyCart platform provides a new way for more than 135,000 content creators in Grapevine’s network to monetize their content in concert with branded content opportunities.
Recent research found that more than one-third of Millennials have purchased a product after viewing sponsored content. Additionally, digital content consumption continues to pick up the pace. A 2016 report from Global Web Index found that 60 percent of media time is spent consuming digital content. YouTube is on track to surpass TV as the most watched format in the U.S., and viewers are making their purchase decisions based on what influencers are sharing in their videos.
“Our goal is to provide unmatched value to the entire creator community which consists of millions of creators across YouTube, Instagram, Facebook, Snapchat and other platforms. ReadyCart is a big step towards that. Now every content creator, regardless of size or content category, will be able to better monetize their video content by delivering a relevant and enjoyable shopping experience to their fans, starting with the 130,000-plus creators in the Grapevine network,” said Grant Deken, Co-Founder and CEO of Grapevine.
Grapevine is the world’s leading end-to-end influencer marketing platform that enables collaboration between advertisers and social content creators to produce promotional content at scale.
ReadyCart was started in 2013 as a way to help YouTube creators build content-specific shopping carts that feature products from their videos. Audiences can visit the shopping carts by clicking a link to see all of the products mentioned and purchase them individually or in a bundle using APIs from e-commerce partners. Creators earn a commission each time a customer makes a purchase.
By Lolita A. Alford