As many storied American retailers are closing their brick-and-mortar stores left and right, some of them are taking the opportunity to move their focus from physical stores to the sea of endless opportunities the web has to offer for new growth.The mobile-commerce category seems to be one of the best options for these retailers to revitalize their dying companies, so Lord & Taylor is wasting no time in trying to rebuild itself and cash in on this space.
The Hudson Bay Company Department Store Group, parent company of Lord & Taylor, Saks Fifth Avenue and Canadian-based Husdson Bay Company, just announced a partnership with consumer-facing mobile app, Pounce. The app allows customers to buy products seen in print by scanning an image and will be integrated with HBC and Lord & Taylor’s print media.Image Courtesy of Pose
“An app like Pounce allows customers to quickly take an image shot of whatever they enjoy in the circular or the direct mail or the ROP and quickly check out and experience a mobile ecommerce shopping experience,” Ryan Craver, senior vice president of corporate strategy for the department stores group at The Hudson’s Bay Co., Toronto, said on Mobile Commerce Daily. “As we think about our customers and every time that they are coming across the Bay or they are coming across Lord & Taylor, we need to be able to provide them the most seamless, convenient shopping experience, and I think Pounce is just another way to do that.”
Now Lord and Taylor’s tech savvy customers don’t have to wait to buy with Pounce’s 1-tap purchasing capability, but with data breaches happening all over the place, one thing they may have to worry is keeping all the data they’ve stored on the app safe.