Jaanuu, a medical apparel brand based in El Segundo, California, has raised $5 million in seed funding. The company has raised $7.6 million to date.
The investment round was led by Innovation Global Capital and Sipadan Capital, with participation from BAM Ventures, Potenza Capital, M3 Ventures and angels Dan Nordstrom, Deborah Benton, John Suh, Ron Burkle, Sean Collins and Rick Marini.
“Jaanuu’s expanding awareness and adoption to date with minimal capital has largely been a result of organic word-of-mouth, which is a testament to the opportunity for continued growth,” Benton, a board member of The Bouqs, Carbon38 and Vow To Be Chic, said in a statement.
In addition to news of the funding, Jaanuu has also announced that the company has appointed Derrick Dinglasan as senior vice president of product management to accelerate growth and retention strategy. Dinglasan hails from men’s fashion brand, Five Four Club, and helped lead the company from $30 million to $100 million in revenue in two years.
Shaan Sethi founded the company in 2013 as a medical apparel line for fashion conscious medical professionals that features scrubs coated with an antimicrobial protectant to keep wearers bacteria-free on the job.
And the product team at Jaanuu designs a line of on-trend medical apparel each season that include peplum tops, floral prints, lace-up necklines, zipper embellishments and asymmetrical cuts among other styles.
The new investment will be used to scale the company, support the launch of new product lines and add more members to company’s product teams.
“Traditional scrubs are behind the times and the retail channel in which they are currently distributed is broken,” Sethi said. “We’ve seen significant interest in our runway-inspired designs and are looking forward to deploying this new capital to drive innovation across both core and tangential product lines.”