Home » E-commerce » Jeffrey R. Hennion is Appointed as Branding Brand’s President

Jeffrey R. Hennion is Appointed as Branding Brand’s President

After recently receiving $7.5 Million is Series A Funding, Branding Brand keeps coming with great news. The concept of the company is simple, to create a social and technology based channel for brands with Smartphones, tablets, and in-store experiences. Jeffrey R. Hennion was recently appointed as the company’s new President. Having served as many titled positions for General Nutrition Centers Inc. (GNC), he has previous experience in managing global companies and utilizing marketing functions to better company incentives.

Founded in 2008, Branding Brand is based out of Joey Rahimi, Christina Koshzow, and Chris Mason. Currently, the company is exploding with growth and has grown to having a portfolio of over 100 retail brands including Ralph Lauren and Sephora. With the hustle and bustle of success from the young startup, Hennion is excited to be joining an innovative team, he stated, It is a unique time given the pace of innovation in mobile commerce and cross-channel integration, and Branding Brand has rapidly emerged as the clear platform leader in this space.”

Hennion has a strong background in marketing . Before his numerous titles at GNC, with his latest being The Executive President, Chief Marketing Officer and E-commerce, he had various marketing, financial management, and leadership positions with Dick’s Sporting Goods. CEO of Branding Brand, Chris Mason, is excited to have his experience with the company, he commented, “Jeff’s client-side perspective, combined with his seasoned management experience, makes him uniquely qualified to help lead our business.”

Branding Brand received $7.5 Million in Series A Funding led by Insight Venture Partners.

By Samara Freschman



Check Also

FashInvest Alum Frank and Oak Works to Reduce Time to Market with Centric Software

Frank And Oak, the omni-channel men’s and women’s apparel brand, has selected Centric Software to …


We are pleased to be introducing a new version of the FashInvest Newsletter – WWD’s FashInvest Newsletter. If you are a current newsletter subscriber you will receive this new version in the upcoming week. Our goal with this new edition is to provide you, our valued, FashInvest community an updated product to learn about the latest news as it pertains to emerging companies, starts-ups and the financial institutions shaping the future of the fashion industry. Our current and prospective subscribers will find useful information about what is happening at the epicenter of fashion and finance. We hope you find the new look fresh and modern with meaningful content. Stay on the lookout!