Dee Ocleppo Hilfiger has acquired a minority stake of New York-based accessories brand, Judith Leiber, through a strategic partnership with Authentic Brands Group.
Financial terms of the deal were undisclosed.
As part of the investment, Ocleppo Hilfiger, fashion designer Tommy Hilfiger’s wife, will become co-owner, global brand ambassador and creative director of the accessories brand.
“Dee’s style and creative influence will infuse the brand with a new and relevant outlook that will be integrated across core and new categories,” Nick Woodhouse, president and chief marketing officer of ABG, said in a WWD report. “The partnership brings a real opportunity to expand the Judith Leiber footprint across fashion, fragrance and accessories industries.”
Judith Leiber founded her eponymous brand in 1963 as a luxury accessories label. Leiber who was known for the whimsy and fine craftsmanship of her designs retired from the brand in 1998.
With Ocleppo Hilfiger now at the helm of the brand, and Authentic Brand Group’s help, the strategy will be to attract a younger, millennial tech savvy consumer, and expand into new categories inlcuing homeware and apparel. As of now Jana Matheson, who is currently the brand’s couture collection creative director of will remain in her role.
“What I’m interested in doing is seeing where we can take the brand. Nowadays the biggest complaint is, ‘We can’t fit phones in the bag.’ It’s an interesting challenge to evolve the brand,” Ocleppo Hilfiger told WWD. “I would love to do a collaboration with Apple or Samsung, or do some kind of tech marriage to update it a little bit.”