There are tons of services out there that send you boxed up versions of things you love, (Birchbox anyone) but we can’t help but notice there is few that are catered to the $27.9 billion childrenswear market.
Well Kidbox, a new kid-centric service that delivers personalized boxes of stylish clothes for kids sizes 4 to 16, wants to change that.
The NYC-based company is helmed by industry vet Haim Dabah and funded by HDS Capital (yeah, that HDS Capital). Dabah didn’t disclose any dollar amounts, but says Kidbox is also partially funded by himself, and an early seed round the brand closed last December funded by First Time Ventures.
So how does the service work?
Parents and their children fill out a brief questionnaire about their child’s style preferences.
Using that information, the team at Kidbox handpicks six to seven pieces from a range of popular brands like 7 For All Mankind, Lucky Brand and Catherine|Catherine Malandrino, then delivers them straight to their doors.
Families then have seven days to decide if they want to keep everything in the box, which will cost them $98, keep a few items that are charged a la carte, exchange sizes or return items.
To sweeten the deal, Kidbox has a goal to donate clothes to one million needy children, so the company also outfits a child in need for every complete Kidbox purchased through its philanthropic foundation Kidbox Cares.
Kidbox partnered with K.I.D.S./Fashion Delivers, a nonprofit that collects and distributes new clothing to U.S. based children in need, to create the foundation.
Dabah says Kidbx’s core mission is to encourage families to choose a specific cause they wish the donation to support, while starting the conversation about giving between parent and child.
“The charity aspect is part of our DNA,” Dabah says. “There are very few charities out there that give new clothing to children in need and to see the little kids get so excited about getting new clothes — it literally brings tears to your eyes.”
And for anyone weary of committing to a monthly subscription box service, Dabah says there are no worries here.
“It’s not a monthly service,” he says. “Mom’s do not shop for kids on a monthly basis, they shop seasonally.”
Well said, Haim. Well said.