Kidizen, a Minneapolis, Minnesota-based childrenswear marketplace, has raised $3.2 million in Series A funding.
The investment round was led by Origin Ventures with participation from Royal Street Ventures, Corigin Ventures, Irish Angels and Mergelane. Previous investors Sofia Fund and Gopher Angels also contributed to the investment.
Also as part of the funding, Brent Hill, a partner at Origin Ventures, and Laura Brady, partner at Royal Street Ventures, will join Kidizen’s board of directors, FinSMEs reports.
Doug Nicols, Dori Graff and Mary Fallon co-founded Kidizen in 2014 as an mobile-first marketplace for parents to shop and sell clothing and goods for their children from their mobile device. In addition to offer tools to list items, manage sales and ship orders, Kidizen works as a social sharing platform for parents to create a shopping community around their love for childrenswear.
The new funding will be used to add more features to the service, that include curation, sharing and self-expression. A future version of the app will add Facebook Groups to introduce a local selling component, TechCrunch reports. Additionally Kidizen executives said they plan to use the new investment to add more member to its team, update its app further and expand its shopping platform to the web.