Home » Feature News » L Catterton invests $29 million into cosmetics brand IL MAKIAGE
IL MAKIAGE is expanding further into the U.S. | Image courtesy: @ilmakiage

L Catterton invests $29 million into cosmetics brand IL MAKIAGE

New York- cosmetics brand Il Makiage, has raised $29 million.

The investment came from L Catterton, which took a 35.8 percent stake in the company.

“We see significant opportunity to expand this successful formula in the United States by driving brand awareness and leveraging Il Makiage’s high-touch, experiential retail model,” Michael Farello, L Catterton Growth Fund’s co-managing partner, said in a statement.  

As a makeup artist Ilana Harkavi launched the beauty brand in 1972, and it has since expanded with professional makeup. The brand’s products include face makeup, eyeshadows, lip colors, as well as makeup brushes, tools and kits.

Il Makiage operates branches in Rome, Israel and Paris that offer one-on-one makeup consultations and product matching. In addition, the company runs a various makeup artist academies.

The investment will be used to  further expand the brand in the U.S. market and Il Makiage’s CEO Oran Holtzman has retained control of the company, Globes reports.

“Following the acquisition of ownership of the international Il Makiage brand, the current investment constitutes a major milestone in the brand’s global expansion plan” Holtzman said in a statement. “I have no doubt that the investment will enable us to realize our vision of positioning Il Makiage as a leading global professional cosmetics brand.”

By Emily Miller 

Comments

comments

Check Also

FIGS Scores $65M in Funding to Revolutionize the Medical Apparel Industry

Female-founded medical apparel company FIGS raises $65 million in most recent investment round from Tulco, …

CHANGES ARE COMING!

We are please to be introducing a new versions of the FashInvest Newsletter – WWD’s FashInvest Newsletter. If you are a current newsletter subscriber you will receive this new version in the upcoming week. Our goal with this new edition is to provide you, our valued, FashInvest community an updated product to learn about the latest news as it pertains to emerging companies, starts-ups and the financial institutions shaping the future of the fashion industry. Our current and prospective subscribers will find useful information about what is happening at the epicenter of fashion and finance. We hope you find the new look fresh and modern with meaningful content. Stay on the lookout!