LaFabric, a Tokyo based custom order online men’s retailer, has raised ¥400 million ($3.5 million at current exchange) in venture capital funding.
The investment was made by Chibagin Capital, Future Venture Capital, IMJ Investment Partners Japan and Nissay Capital. Angels that contributed to the round include Kotaro Chiba, founder of Colopl and Shingo Iwata, CEO of Mitsu-boshi Textile Group, The Bridge reports.
Yuichiro Mori founded LaFabric in 2012 as made-to-order clothing e-commerce platform, that lets users to choose their own designs, fabrics and sizes. LaFabric customers arrange the pieces they want to create on a tablet, smartphone or the website and the data is sent directly to the factory then shipped to their door in a few days depending on the item.
First time customers wishing to make a purchase must go into a retail location or pop-up shop to be properly measured, then the sizes captured in-store are stored in their account for future orders. The company gives shoppers with a total of more than 10,000 yen ($88) per purchase free shipping.
The company’s newest pop-up location is in Shinjuku Marui where customers can receive tailor consultations and fittings, a preview of textiles and drink services.
The new funding will be used to open more pop-up locations, support the company’s organization structure and develop its apparel production platform, company executives said.