Launch of High-end Fashion e-commerce Site too Late?
Chief Executive Officer of Aritzia LP Enters the e-commerce World with High-end Fashion Products
Aritzia, a women's fashion boutique offering a wide array of designer clothing has made their first e-commerce entrance and critics argue that it might be too little too late. “We want our e-commerce site, like our stores, to be a place where the consumer likes to go both to shop and be inspired”, Brian Hill the chief executive officer states who was influenced by online apparel sellers such as La Garconne, Net-a-Porter and Totokaelo.
The importance of e-commerce is no secret and is becoming more and more essential in both business and marketing aspects. Thus, it is rather surprising to see Aritzia hold back on the online business model for this long and Larry Rosen, CEO of luxury men's clothier Harry Rosen believes that “for Canadian retailers, it's critical that they develop this skill set,” because “it's not something that develops overnight.” Aritizia, who invested $10 million into its new e-commerce branch is aware of the battles it might have to pick due to high competition but Hill is confident predicting that the online portal will be “in the black within the first year.”
Aritizia, founded in 1984, is a women's fashion boutique that offers a variety of designer clothes. The first store opening was in Vancouver, Canada and since then boutiques have also emerged in cities across the United States such as New York, Chicago and San Francisco.
By Melanie Marusic